The global tartaric acid market size is expected to reach USD 425 million by 2020, expanding at a CAGR of 5.3% over the forecast period. Increasing wine consumption in Asia Pacific and Latin America is expected to remain a key factor driving market growth over the forecast period. Increasing tartaric acid consumption as an anti-oxidant and taste enhancer in food products is also expected to have a positive impact on market growth. Tartaric acid prices witnessed a slump from 2009 to 2010 mainly due to the economic recession in the U.S. and debt crisis in Europe. The prices recovered thereafter due to high tartaric acid demand from emerging markets.